Kuwait Airways linked up with Kuwait Red Crescent, to provide relief for the less privileged and to bring a smile to their faces'.
Kuwait Airways launched 'BALSAM', a humanitarian project jointly with the Kuwait Red Crescent Society, to provide remedial measures for the needy.
The objective of 'BALSAM' is to encourage passengers to donate coins or currencies, which will not be used back home or at their original destination. Further, the different kinds of currencies collected is then forwarded to the Kuwait Red Crescent Society, to be used in rescue operations and social services, for casualties and prisoners of war, as well as for needy children.
To facilitate passengers to participate in this fundraising project, special envelopes carrying the slogan
'Bring a smile to their faces', is available on board all Kuwait Airways flights.
The donations from Kuwait Airways passengers are forwarded to the Kuwait Red Crescent, a humanitarian society which supports charitable causes universally, and is a member of the International Red Cross.
It is yet another symbol of Kuwait Airways' strong commitment
towards serving society. Kuwait Airways will continue to exert additional efforts to expand the airliner's conscientious support for social and humanitarian causes.